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The Lodge for Preserve Life by Kengo Kuma & Associates

marketing | pre-booking

For Preserve Life's pre-booking campaign for The Lodge, designed by Kengo Kuma and Associates, we produced three animations while seamlessly supporting design and marketing objectives. This included 3D modeling bespoke furniture and light pieces by Kengo Kuma, and digitally replicating a unique Japanese Red Cedar texture through material scanning. The resulting visuals formed key assets for the project's social media campaigns, commercials and a promotional documentary film.

Our real-time workflow enabled the architectural design to evolve in tandem with media production, allowing for continuous updates to our renderings and animations as details were refined. This agility extended to scope changes; we efficiently incorporated additional shots showcasing specific material finishes and unique site features requested by both the design and marketing teams, all without impacting the timeline or budget.

Even after the final animation delivery, we quickly updated the visuals to reflect subsequent architectural design changes. Our flexible pipeline ensured we met these diverse demands, delivering final assets in 4K resolution, with color management and file preparation suitable for a wide range of end uses. We were able to deliver the first complete animation as fast as two weeks.